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瑞克搖擺，《Never Gonna Give You Up》螢幕截圖

瑞克搖擺（英语：Rickrolling）是來自理查德·艾斯利在1987年發行的歌曲《Never Gonna Give You Up》而引發的網路爆紅。

此現象屬網路文化：某人提供一條網上鏈接，並指該鏈接與原討論標題有關，但鏈接卻把點撃者送往艾斯利的影片中。鏈接可以透過重定向功能，令點撃者無法辨析該鏈接的真正內容。當某人點進了上述的「偽鏈接」中，英語便會說他們被「Rickrolled」（也有拼成Rickroll'd，被瑞克搖擺了）。

歷史

瑞克搖擺的来源是4chan的/v/板（視頻遊戲板），在2007年5月。^[1] 2008年之后，这网络爆紅在许多其他网站也变流行，^[2] 结果得到主流媒體關注。^[3] 隨著惡作劇的散播，有關的瑞克搖擺影片於2008年錄得1400萬點撃。^[4]^[5] 這些數據均指出了總點撃人次，非點撃者人數。有些時候，瑞克搖擺已超越了網上鏈接，變得十分煩擾，甚至於公開地方亦然。^[6] 當艾斯利於2008年梅斯百貨公司感恩節巡遊表演（一個數而百萬計的觀眾觀看的表演）中表現突出，此惡作劇更達高潮。^[7]

1987年，艾斯利於其專輯《Whenever You Need Somebody》（每當你需要伴兒）中收錄《永不會放棄你》（Never Gonna Give You Up）此曲。^[8] 此歌是他的主打曲，曾於數國際歌曲排行榜（如公告牌百强单曲榜，Hot Adult Contemporary Tracks和UK Top 40）上名列冠軍。為了推廣此曲，艾的公司便將之拍成艾斯利的首個音樂錄像，並安排他在其中跳舞。^[9]

相關活動

2008年3月，東華盛頓大學的四人女子籃球賽於首張照片中被Rickroll^[6]^[10] 了。大文·佩里（扮成艾斯利的那位學生）於賽前表演，賽事亦未被影響。

山達基的抗議

Never Gonna Give You Up一曲因與此網絡爆紅現象有關，被Project Chanology於2008年2月播放及表演，用以對抗山達基。^[11]^[12]
於2008年2月10日於紐約市、華盛頓特區、倫敦、聖路易、底特律和西雅圖的示威，示威者邊播放此曲，邊透過喇叭呼喊Never Gonna Let You Down的口號，被The Guardian稱為「現場對山達基的Rickrolling」（a live rick-rolling of the Church of Scientology）^[13] 為回應山達基派設立的反Anonymous的一網頁，Project Chanology設立了一個相似網址的網頁，內容正是Never Gonna Give You Up的MV。^[13]

東華盛頓大學籃球賽

2008年3月，東華盛頓大學的四人女子籃球賽被Rickroll了。賽事開始前，一學生模仿艾斯利以跳舞及「咪嘴」形式（即播放艾斯利的歌曲，但以嘴唇模仿作自己唱歌）表演Never Gonna Give You Up。後來，一段混有賽前Rickroll和半場休息的合成片段被上傳到Youtube。^[6]^[14] 於第三張圖片中更有支持者展示有「山達基是殺人魔」。另外，也有人扮成東華盛頓大學的吉祥物，手持Xenu.net（反山達基）的紙牌，二者皆為前述Anonymous向山達基的抗議。

紐約時報原來的報道是指有比賽被Rickroll「擾亂」了（原文作interrupted）。2008年3月27日，報內刊有的澄清啟事指出並無擾亂情況發生，卻是蒲·費沙爾、大文·佩里（扮成艾斯利的學生）和戴夫·庫克（大學體育資訊總監）的惡作劇。^[6]^[14]^[15]^[16]^[17]^[18]

紐約大都會

2008年4月4日，以Fark.com為首的許多網絡團體^[19] 促請讀者投Never Gonna Give You Up作為紐約大都會賽季的第8首入圍歌曲。大都會設立了一個網絡投票以選擇歌曲並留下一個供填下歌曲名字的空格。紐約大都會其後於4月7日宣佈Never Gonna Give You Up以五百萬票勝出。^[20]
大都會其後發現此為網民惡作劇，遂不使用艾斯利的歌曲，於4月8日宣佈把此曲剔除於表演名單外。^[21]

美國職棒網站其後聲稱該曲是因為支持者因艾斯利而操控投票，即Rickroll。此曲在主場開幕的時候被播放，全場傳出一片噓聲。
^[22]

2008年愚人節

2008年愚人節和接下來的數週，很多看似是碰巧的Rickroll始於互聯網及新聞媒體出現。YouTube首頁所有特色影片被指往Rickroll短片。該惡作劇於在首頁顯示前曾於國際版展示。
^[23]

社區博客網站LiveJournal宣佈於同日新增一名會員至其諮詢委員會，名為「rickastley」，點進去該鏈接會自動重定向至Rickroll影片。^[24]

網上商店ThinkGeek在他們的主頁宣傳一個新產品Betamax與HD DVD轉換器.在產品介紹頁內的示範影片又為Rickroll。^[25]

透過電話，惡作劇網站PrankDialer.com聲稱在四月一日Rickroll了超過三萬人。^[26]

電台電視

2007年6月21日，Rickroll發生於深夜秀「和卡森·戴利的Last Call」（Last Call with Carson Daly）。卡森說他將播放他於網上找到的有關芭黎絲·希爾頓和巴思達·萊姆斯（Busta Rhymes）的影片。不過，播放的卻是Never Gonna Let You Down音樂錄像，他指他已Rickroll了觀眾。^[27]

一些電台，如辛辛那提的WKFS^[28] 也跟上了Rickroll熱，於節目中插播Never Gonna Let You Down。

2008年4月4日的E!頻道節目《The Soup》，本來介紹L.A.刺青客的季末，但播放了Never Gonna Let You Down音樂錄像。^[29]

电影彩蛋

在2018年上映的迪士尼动画电影《无敌破坏王2》中，其最后的彩蛋是由影片的主角破坏王拉尔夫借“《冰雪奇缘2》的尝鲜预告片”的名义翻唱了本歌曲。

參考資料

^ The Biggest Little Internet Hoax on Wheels Hits Mainstream. Fox News Channel (Fox News Channel). 2008-04-22 [2008-04-22]. （原始内容存档于2008-04-22）.

^ Rick Roll related Google Trends. Google Trends. Google. [2008-04-03].

^ Williams, Andy. You've been tRicked. Wigan Today. Johnston Press Digital Publishing. 2007-06-16 [2008-04-01].

^ RickRoll'D. YouTube. 2007-05-15 [2009-01-06].

^ YouTube職員. Rick Astley - Never Gonna Give You Up. YouTube. 2008-03-25 [2009-01-06].

^ ^6.0^6.1^6.2^6.3 Nussenbaum, Evelyn. The '80s Video That Pops Up, Online and Off. The New York Times. The New York Times Company. 2008-03-24 [2008-11-20].

^ Moore, Matthew. Macy's Thanksgiving Day parade: Rick Astley performs his own Rickroll. 每日電訊報. 2008-11-28 [2008-12-02].

^ Henderson, Alex. Whenever You Need Somebody review. Allmusic. [2008-11-18].

^ Hasty, Katie. '80s singer Rick Astley latest Web phenomenon. Reuters. 2008-04-05 [2008-11-19].

^ Rose, Adam. College Basketball Game Rick Roll'd. LAist. Gothamist LLC. 2008-03-19 [2008-04-01]. （原始内容存档于2008-03-24）.

^ Saunders, Terri. A real song and dance at church: Entertaining protest fails to amuse Ottawa Scientologists. 渥太華太陽報 (Sun Media). 2008-02-11.

^ Kendrick, Mike. Cultura Obscura: Rickrolling. The Gateway. 亞省大學. 2008-03-13 [2008-03-20].

^ ^13.0^13.1 Michaels, Sean. Taking the Rick: Twenty years after "Never Gonna Give You Up", Rick Astley became an Internet phenomenon - and an unlikely weapon against Scientology. The Guardian. Guardian News and Media Limited. 2008-03-19 [2008-03-20].

^ ^14.0^14.1 Staff. EWU student pranks the New York Times. KHQ Right Now. WorldNow and KHQ. 2008-03-27 [2008-04-01].

^ New York Times owns up to EWU student prank. KHQ Right Now. WorldNow and KHQ. 2008-03-27 [2008-04-01].

^ Leahy, Brian. New York Times Gets Rick Roll'd. G4TV. 2008-03-28 [2008-04-01].

^ College Basketball Game Gets Rick Roll'd. PAWL TV. 2008-03-16 [2008-04-01].

^ Wortham, Jenna. New York Times Gets Pwnd by Fake 'Rickroll' Video. Wired. 2008-03-26 [2008-04-01].

^ Cerrone, Matthew. Note: Mets about to be Rickrolled. MetsBlog. 2008-04-04 [2008-04-15]. （原始内容存档于2008-04-19）.

^ Cerrone, Matthew. News: Rick Astley Wins, For One Day. MetsBlog. 2008-04-07 [2008-04-15]. （原始内容存档于2008-04-11）.

^ Rubin, Adam. Runoff to determine Mets' new 8th inning song. 紐約日報. 2008-04-08 [2008-04-15].

^ DiComo, Anthony. Controversy surrounds song choice: Initial online voting was rigged by fans to pick Rick Astley tune. MLB.com. 2008-04-11 [2008-04-15]. （原始内容存档于2008年4月15日）.

^ Arrington, Michael. YouTube RickRolls Users. TechCrunch. 2008-03-31 [2008-04-01].

^ Feldblum, Eli. Risk Astley and More April Fools Day Goodness. Search Engine Watch. Incisive Interactive Marketing LLC. 2008-04-01 [2008-04-01]. （原始内容存档于2008-04-04）.

^ Think Geek Betamax to HD-DVD Converter. Think Geek. 2008-04-06 [2008-04-06].

^ PrankDialer.com places over 30,000 Rickroll phone calls. PrankDialer. 2008-11-20-2008 [2008-11-20]. 请检查|date=中的日期值 (帮助)

^ Last Call with Carson Daly. 2007-06-21. NBC. 缺少或|title=为空 (帮助)

^ Rick Roll'd. WKFS. 2008-04-11 [2008-04-17]. （原始内容存档于2008-09-16）.

^ Joel McHale（主持）. The Soup. 2008-04-04. E!. 缺少或|title=为空 (帮助)

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Hasty, Katie. '80s singer Rick Astley latest Web phenomenon. 路透社. 2008-04-05 [2008-04-05].

Horowitz, Etan. Friday Picks: Wired on the gadget blog wars, Rick Astley on the 'Rickroll', church sign about Google. OrlandoSentinel.com (Orlando Sentinel). 2008-03-28 [2008-04-01].

Savage, Marg. Rickrolling and the league of web fame. BBC News (BBC News). 2008-04-01 [2008-04-22].

Ingram, Matthew. Rick Astley, born again via YouTube. 環球郵報The Globe and Mail (CTVglobemedia Publishing Inc.). 2008-03-31 [2008-04-01].

Johnson, Steve. On the first day of April: Another Google prank and Rick, rolling along. Hypertext - The wide world of the web (芝加哥仲裁報Chicago Tribune). 2008-04-01 [2008-04-01].

Leahy, Brian. New York Times Gets Rick Roll'd. The Feed: The Only News You Need To Know (G4 TV). 2008-03-28 [2008-04-01].

McCarthy, Caroline. 'Rickrolled basketball game' video is '80s pop fiction. CNET News (CNET Networks, Inc.). 2008-03-26 [2008-04-01].

Newborn, Andrew. Dumb Internet memes are teh suck. The Gateway (加拿大亞省大學). 2008-04-01 [2008-04-01].

Oliver, Chantelle. The Academic Rickroll. Walrus Magazine. 2008-03-31 [2008-04-01].

Pegoraro, Rob. April Foolin'. Faster Forward (華盛頓郵報). 2008-04-01 [2008-04-01].

Reynolds, Simon. Astley calls 'Rickrolling' craze 'brilliant'. Digital Spy (Digital Spy Limited). 2008-03-28 [2008-04-01].

Savage, Mark. Rickrolling and the league of web fame: An estimated 13 million internet users have been tricked into watching the video for Rick Astley's Never Gonna Give You Up in the last couple of weeks.. BBC News (BBC). 2008-04-01 [2008-04-01].

Sleiman, Jad; Ben Penn. Prank gives song new life. Diamondback Online (馬里蘭州大學). 2008-04-01 [2008-04-01]. （原始内容存档于2008-04-07）. 引文使用过时参数coauthors (帮助)

Staff. Astley prank storms web: A new internet craze known as 'rickrolling' has thrust Newton-le-Willows' 1980s pop star Rick Astley back into the spotlight. BBC News (BBC). [2008-04-01].

Staff. Rick Astley 'Rick Roll' video prank becomes web phenomenon. MSN Money UK (MSN). 2008-03-28 [2008-04-01].

Sternberg, Andy. Rick Astley Calls Rickroll 'Hilarious,' 'Bizarre'; Plans Arena Tour, But Can He Still Dance?. LAist (Gothamist LLC). 2008-03-25 [2008-04-01]. （原始内容存档于2008-03-30）.

Van Buskirk, Eliot. Rick Astley Addresses the Rickroll Phenomenon. Wired News (CondéNet, Inc.). 2008-03-26 [2008-04-01].

Wells, Steven. Opening Riff. Philadelphia Weekly. 2008-04-09 [2008-04-10]. ^{[永久失效連結]}

Tossell, Ivor. They're never gonna give you up, Rick. The Globe and Mail. 2008-04-17 [2008-04-18].

外部連結

瑞克搖擺數據庫

RickRoll在香港網絡大典上的條目（繁体中文）

[hoaxonwheels-1] The Biggest Little Internet Hoax on Wheels Hits Mainstream. Fox News Channel (Fox News Channel). 2008-04-22 [2008-04-22]. （原始内容存档于2008-04-22）.

[Date-2] Rick Roll related Google Trends. Google Trends. Google. [2008-04-03].

[You've_been_tRicked-3] Williams, Andy. You've been tRicked. Wigan Today. Johnston Press Digital Publishing. 2007-06-16 [2008-04-01].

[4] RickRoll'D. YouTube. 2007-05-15 [2009-01-06].

[5] YouTube職員. Rick Astley - Never Gonna Give You Up. YouTube. 2008-03-25 [2009-01-06].

[nussenbaum-6] 6.0^6.1^6.2^6.3 Nussenbaum, Evelyn. The '80s Video That Pops Up, Online and Off. The New York Times. The New York Times Company. 2008-03-24 [2008-11-20].

[7] Moore, Matthew. Macy's Thanksgiving Day parade: Rick Astley performs his own Rickroll. 每日電訊報. 2008-11-28 [2008-12-02].

[8] Henderson, Alex. Whenever You Need Somebody review. Allmusic. [2008-11-18].

[9] Hasty, Katie. '80s singer Rick Astley latest Web phenomenon. Reuters. 2008-04-05 [2008-11-19].

[10] Rose, Adam. College Basketball Game Rick Roll'd. LAist. Gothamist LLC. 2008-03-19 [2008-04-01]. （原始内容存档于2008-03-24）.

[11] Saunders, Terri. A real song and dance at church: Entertaining protest fails to amuse Ottawa Scientologists. 渥太華太陽報 (Sun Media). 2008-02-11.

[12] Kendrick, Mike. Cultura Obscura: Rickrolling. The Gateway. 亞省大學. 2008-03-13 [2008-03-20].

[takingtherick-13] 13.0^13.1 Michaels, Sean. Taking the Rick: Twenty years after "Never Gonna Give You Up", Rick Astley became an Internet phenomenon - and an unlikely weapon against Scientology. The Guardian. Guardian News and Media Limited. 2008-03-19 [2008-03-20].

[EWUstudentprankstheNewYorkTimes-14] 14.0^14.1 Staff. EWU student pranks the New York Times. KHQ Right Now. WorldNow and KHQ. 2008-03-27 [2008-04-01].

[15] New York Times owns up to EWU student prank. KHQ Right Now. WorldNow and KHQ. 2008-03-27 [2008-04-01].

[16] Leahy, Brian. New York Times Gets Rick Roll'd. G4TV. 2008-03-28 [2008-04-01].

[17] College Basketball Game Gets Rick Roll'd. PAWL TV. 2008-03-16 [2008-04-01].

[18] Wortham, Jenna. New York Times Gets Pwnd by Fake 'Rickroll' Video. Wired. 2008-03-26 [2008-04-01].

[19] Cerrone, Matthew. Note: Mets about to be Rickrolled. MetsBlog. 2008-04-04 [2008-04-15]. （原始内容存档于2008-04-19）.

[20] Cerrone, Matthew. News: Rick Astley Wins, For One Day. MetsBlog. 2008-04-07 [2008-04-15]. （原始内容存档于2008-04-11）.

[21] Rubin, Adam. Runoff to determine Mets' new 8th inning song. 紐約日報. 2008-04-08 [2008-04-15].

[22] DiComo, Anthony. Controversy surrounds song choice: Initial online voting was rigged by fans to pick Rick Astley tune. MLB.com. 2008-04-11 [2008-04-15]. （原始内容存档于2008年4月15日）.

[23] Arrington, Michael. YouTube RickRolls Users. TechCrunch. 2008-03-31 [2008-04-01].

[24] Feldblum, Eli. Risk Astley and More April Fools Day Goodness. Search Engine Watch. Incisive Interactive Marketing LLC. 2008-04-01 [2008-04-01]. （原始内容存档于2008-04-04）.

[25] Think Geek Betamax to HD-DVD Converter. Think Geek. 2008-04-06 [2008-04-06].

[26] PrankDialer.com places over 30,000 Rickroll phone calls. PrankDialer. 2008-11-20-2008 [2008-11-20]. 请检查|date=中的日期值 (帮助)

[27] Last Call with Carson Daly. 2007-06-21. NBC. 缺少或|title=为空 (帮助)

[28] Rick Roll'd. WKFS. 2008-04-11 [2008-04-17]. （原始内容存档于2008-09-16）.

[29] Joel McHale（主持）. The Soup. 2008-04-04. E!. 缺少或|title=为空 (帮助)

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