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Hakuhodo Inc.
株式会社博報堂

Type	Public company
Industry	Advertising Public relations
Founded	October 6, 1895
Headquarters	Akasaka Biz Tower, 3-1, Akasaka, Minato, Tokyo, Japan
Key people	Junji Narita: Chairman & CEO, Kirokazu Toda: President & CEO
Products	Branding & identity Consumer insights Design Digital Marketing Market research Media planning and buying Public relations Relationship marketing
Number of employees	3,107 (2011)
Website	http://www.hakuhodo.jp/

Hakuhodo Inc. (株式会社博報堂, Kabushiki-gaisha Hakuhōdō) is a Japanese advertising and public relations company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato, Tokyo.^[1]

History

Hakuhodo is the oldest advertising agency in Japan^{[citation needed]} and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895. In October 2003 the company became part of the Hakuhodo DY Holdings after merging with other companies. Hakuhodo DY Holdings launched a unique media and entertainment company, Hakuhodo DY Media Partners Inc., in 2003.^[2]

In May 2014, the Company announced the acquisition of SYPartners LLC and Red Peak Group LLC.^[3]

Global presence

Hakuhodo has a large international footprint with offices in many major cities across Asia, Europe & the Americas
In Japan and in offices around the world.^[4]

Awards and recognition

Hakuhodo and its affiliate companies claim to have won awards and recognition at major advertising festivals for work on a number of different clients across categories including Cup Noodles "hungry?" campaign wins Grand Prix at the Cannes Lions International Advertising Festival in 1993 are created by Hakuhodo.^[5]

References

External links

• 
  (in English) Hakuhodo Inc.
  

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