Producers' Showcase

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Producers' Showcase
Producers Showcase Title.jpg
GenreAnthology
Directed by
Kirk Browning
Vincent J. Donehue
Clark Jones
Anatole Litvak
Delbert Mann
Arthur Penn
Alex Segal
Composer(s)
Sammy Cahn and
Jimmy Van Heusen
Moose Charlap
Harry Sosnik
Country of originUnited States
Original language(s)
English

No. of seasons
3

No. of episodes
37
Production
Executive producer(s)

Fred Coe
Alvin Cooperman
Producer(s)John Bloch
Fred Coe
Alvin Cooperman
Sol Hurok
Edwin Lester
Anatole Litvak
Fred Rickey
Alex Segal
Henry Solomon
Herbert Sussan
Robert Whitehead
Running time90 mins.
Production company(s)
Showcase Productions
Release
Original networkNBC
Picture formatCompatible color
Audio formatMonaural
Original releaseOctober 18, 1954 (1954-10-18) – May 27, 1957 (1957-05-27)
External links
Website

Producers' Showcase is an American anthology television series that was telecast live during the 1950s in compatible color by NBC. With top talent, the 90-minute episodes, covering a wide variety of genres, aired under the title every fourth Monday at 8 pm ET for three seasons, beginning October 18, 1954. The final episode, the last of 37, was broadcast May 27, 1957.


Showcase Productions, Inc., packaged and produced the series, which received seven Emmy Awards, including the 1956 award for Best Dramatic Series.




Contents





  • 1 Production

    • 1.1 Premiere episode


    • 1.2 Peter Pan


    • 1.3 Notable appearances


    • 1.4 Additional productions


    • 1.5 Wide Wide World



  • 2 Episodes


  • 3 Reception

    • 3.1 Awards



  • 4 DVD releases


  • 5 References


  • 6 External links




Production


In 1953, stage producer Leland Hayward had the idea to create a 90-minute TV series, a series of color spectaculars to be broadcast monthly on NBC. Hayward was represented by Saul Jaffe of the Madison Avenue law firm Jaffe & Jaffe; Henry Jaffe, the firm's senior partner, was national counsel for the American Federation of Television and Radio Artists, an organization he helped found. When illness forced Hayward to withdraw from the project, NBC partnered with Showcase Productions, an independent production company created by Henry and Saul Jaffe to produce the series. Producers' Showcase went on the air October 18, 1954.


The ambitious series presented a total of 37 live color programs, which included original musicals or plays, restaging of Broadway productions, great concert artists, and tribute programs. Producers' Showcase presented the first international show with live remote locations (Wide Wide World), and the first full-length Broadway production on color television (Peter Pan).


"Producers' Showcase has undoubtedly been a tremendous prestige presentation by the network with elaborate and worthy cultural productions," The New York Times published in 1957, the series' final year.[1]


Producers' Showcase received seven Emmy Awards, including the 1956 award for Best Dramatic Series.[2]



Premiere episode


Director Otto Preminger was invited to produce and direct Tonight at 8:30, a trio of one-act plays by Noël Coward, for the series premiere. Red Peppers, Still Life, and Shadow Play were three of 10 plays comprising a cycle the playwright had written to be performed on stage over the course of three evenings, and under this umbrella title they were presented on Producers' Showcase. The cast included Ginger Rogers, Trevor Howard, Gig Young, Ilka Chase, and Gloria Vanderbilt. Preminger had no experience in television, but he welcomed the opportunity to work in the medium.[3]


From the beginning, the director obviously was in trouble. He believed a television production was no different from a film and lit the sets and placed the cameras accordingly. He failed to understand that during the actual live broadcast, he would be working with a monitor, pushing buttons to signal which camera should be operating. Rogers in particular was nervous about her performance, and Preminger spent a considerable amount of time with her, but basically ignored the rest of the cast. Supporting player Larkin Ford later recalled he felt Preminger had no sense of Coward's work or how it should be played.[3]


As the production entered its third week of rehearsals, a complete run-through still had not been accomplished. Three days prior to the broadcast, executive producer Fred Coe decided to take action. He privately fired Preminger and then simply told the cast and crew, "Mr. Preminger will not be with us. I will be with you through the presentation." Although they felt sorry a man of Preminger's stature had been dismissed for incompetence, they were relieved he was gone. When the show aired, Preminger introduced each act in a filmed segment, and he received sole credit as producer and director. It proved to be his first and last television venture.[3]




Mary Martin as Peter Pan



Peter Pan


One of the most memorable productions of the first season was telecast on March 7, 1955. Peter Pan, a recreation of the 1954 Broadway musical with all its original cast members, including Mary Martin as Peter Pan and Cyril Ritchard as Captain Hook, was so highly acclaimed by critics and well received by viewers, drawing the largest ratings for a single television program up to that time, that the program was restaged live with nearly the same cast in January 1956. A 1960 NBC revival of the production, first broadcast as a Christmas season special, was videotaped in color and later released on home video. By the time the 1960 version was made, the children had outgrown their roles and had to be replaced, but nearly all of the adult cast remained the same as those of the two earlier productions.


This production also marked the first time that any version of Peter Pan had been performed on television.



Notable appearances



  • Humphrey Bogart and Lauren Bacall made their television debuts in a production of The Petrified Forest that also starred Henry Fonda, Jack Warden, and Jack Klugman. Bogart reprised the role of Duke Mantee, which he performed in the original 1935 Broadway production and the 1936 film.

  • Director William Wyler made his television debut with The Letter, starring Siobhán McKenna, John Mills, Michael Rennie, and Anna May Wong. Wyler also directed the 1940 feature film.

  • Director Anatole Litvak made his television debut with Mayerling, starring Audrey Hepburn and Mel Ferrer. Litvak also directed the 1936 feature film.

  • A musical adaptation of Thornton Wilder's Our Town featured Eva Marie Saint and Paul Newman, a last-minute replacement for James Dean.[4]Frank Sinatra scored a major chart hit with the original song "Love and Marriage," which received an Emmy Award.

  • In her television debut, although she was now too old for the role, Katharine Cornell recreated her original stage role as Elizabeth Barrett Browning in The Barretts of Wimpole Street, with Anthony Quayle as Robert Browning.

  • Husband and wife Hume Cronyn and Jessica Tandy reprised the roles they had played in the Broadway production of The Fourposter.


  • Ruth Hussey, Paulette Goddard, and Mary Boland were cast in the acerbic comedy The Women. Hussey and Goddard played different characters in the 1939 MGM film; Boland reprised her role as the Countess deLave.


Additional productions


  • The ballets The Sleeping Beauty (by Tchaikovsky) and Cinderella (by Prokofiev), both with Margot Fonteyn and Michael Somes marked the first time these two ballets had ever been broadcast on television.

  • A staging of Sidney Howard's 1934 adaptation of the 1929 Sinclair Lewis novel Dodsworth, starring Fredric March, Claire Trevor and Geraldine Fitzgerald


  • The Skin of Our Teeth with Helen Hayes and Mary Martin


  • Cyrano de Bergerac, with José Ferrer (recreating his award-winning stage and film role), Claire Bloom, and Christopher Plummer (a future Cyrano himself)


  • The Great Sebastians, directed by Franklin J. Schaffner with Lynn Fontanne, Alfred Lunt and Alan Furlan, was set in 1948 in Communist-controlled Prague, Czechoslovakia. A mind-reading act is commanded by the authorities to entertain at a private party. They discover what the authorities really want is for them to use their "powers" to expose spies and traitors to the regime. Realizing the kind of trouble they are in for, they decide to escape using their best stage tricks.


  • Shakespeare's Romeo and Juliet, with Claire Bloom, John Neville, and Paul Rogers


  • Festival of Music, two 90-minute programs, were devoted to classical music, featuring such performers as Jan Peerce, Arthur Rubinstein, Roberta Peters, Andrés Segovia, Jussi Björling, tenor Thomas Hayward, Boris Christoff, Isaac Stern, Leonard Warren, Zinka Milanov, Risë Stevens, and Renata Tebaldi. Most of these classical artists (except for Roberta Peters, who had appeared on George Jessel's show, and Leonard Warren, who had sung Iago in the historic 1948 first complete telecast of Verdi's Otello) were appearing on commercial American network television for the first time. The programs were hosted respectively by Charles Laughton and José Ferrer.

  • The final episode, "Festival of Magic", featured Ernie Kovacs playing host to magicians from the United States, England, South Africa, Ireland, India, France, and China.


Wide Wide World


Producers' Showcase served as the springboard for the live documentary series Wide Wide World. Conceived by network head Pat Weaver and hosted by Dave Garroway, the show was introduced on Showcase on June 27, 1955. The premiere episode, featuring entertainment from the United States, Canada, and Mexico, was the first international North American telecast in the history of the medium. It received a regular Sunday afternoon time slot the following October.



Episodes


These 37 episodes comprise the Producers' Showcase library:[5]
































































































































































































#
Date
Title
Director
Selected Cast
1
Oct. 18, 1954

Tonight at 8:30

Otto Preminger

Ginger Rogers, Martyn Green, Trevor Howard
2
Nov. 15, 1954

State of the Union

Arthur Penn

Joseph Cotten, Margaret Sullavan
3
Dec. 13, 1954

Dateline

Alan Handley

John Daly (host)
4
Jan. 7, 1955

Call to Freedom


Alexander Scourby (narrator), Martha Mödl
5
Jan. 10, 1955

Yellow Jack

Delbert Mann

Broderick Crawford as Walter Reed
6
Feb. 7, 1955

The Women

Vincent J. Donehue

Ruth Hussey, Shelley Winters
7
March 7, 1955

Peter Pan
Clark Jones

Mary Martin, Cyril Ritchard
8
April 4, 1955

Reunion in Vienna

Vincent J. Donehue

Greer Garson, Brian Aherne
9
April 4, 1955

The King and Mrs. Candle

Arthur Penn

Cyril Ritchard, Joan Greenwood
10
May 2, 1955

Darkness at Noon

Delbert Mann

Lee J. Cobb
11
May 30, 1955

The Petrified Forest

Delbert Mann

Humphrey Bogart, Lauren Bacall
12
June 27, 1955

Wide Wide World
Dick Schneider

Dave Garroway (host)
13
July 25, 1955

The Fourposter
Clark Jones

Hume Cronyn, Jessica Tandy
14
Sept. 11, 1955

The Skin of Our Teeth

Vincent J. Donehue

Mary Martin, Helen Hayes
15
Sept. 19, 1955

Our Town

Delbert Mann

Paul Newman, Eva Marie Saint, Frank Sinatra
16
Oct. 17, 1955

Cyrano de Bergerac

Kirk Browning

José Ferrer, Claire Bloom
17
Nov. 15, 1955

Dateline II

Alan Handley

John Wayne, Peggy Lee
18
Dec. 14, 1955

The Sleeping Beauty
Clark Jones

Margot Fonteyn, Michael Somes
19
Jan. 3, 1956

Peter Pan
Clark Jones

Mary Martin, Cyril Ritchard
20
Jan. 30, 1956

Festival of Music

Kirk Browning

Charles Laughton (host)
21
Feb. 28, 1956

Bloomer Girl

Alex Segal

Barbara Cook, Keith Andes
22
March 5, 1956

Caesar and Cleopatra

Kirk Browning

Cedric Hardwicke, Claire Bloom
23
April 2, 1956

The Barretts of Wimpole Street

Vincent J. Donehue

Katharine Cornell, Anthony Quayle
24
April 30, 1956

Dodsworth

Alex Segal

Fredric March, Claire Trevor
25
June 25, 1956

Happy Birthday

Alex Segal

Betty Field, Barry Nelson
26
July 23, 1956

Rosalinda

Bob Banner

Cyril Ritchard, Jean Fenn
27
Sept. 17, 1956

The Lord Don't Play Favorites
Clark Jones

Louis Armstrong, Buster Keaton
28
Oct. 15, 1956

The Letter

William Wyler

Siobhán McKenna, John Mills
29
Nov. 12, 1956

Jack and the Beanstalk
Clark Jones

Billy Gilbert, Joel Grey
30
Dec. 10, 1956

Festival of Music II

Kirk Browning

José Ferrer (host)
31
Feb. 3, 1957

Ruggles of Red Gap
Clark Jones

Garry Moore (host), Michael Redgrave
32
Feb. 4, 1957

Mayerling

Anatole Litvak

Audrey Hepburn, Mel Ferrer
33
March 4, 1957

Romeo and Juliet
Clark Jones

Claire Bloom, John Neville
34
April 1, 1957

The Great Sebastians

Franklin J. Schaffner

Alfred Lunt, Lynn Fontanne
35
April 29, 1957

Cinderella
Clark Jones

Margot Fonteyn, Michael Somes
36
May 11, 1957

Mr. Broadway

Sidney Lumet

Mickey Rooney as George M. Cohan
37
May 27, 1957

Festival of Magic

Charles S. Dubin

Ernie Kovacs (host)


Reception


Producers' Showcase averaged a 36.5 percent audience share.[6] Sixty-five million viewers watched the first presentation of Peter Pan,[7] garnering a 68.3 audience share that made it the highest-rated episode in the series. The restaged Peter Pan earned a 54.9 share; and The Petrified Forest earned a 50.6 share.[6] The series had this level of success even though its last third aired opposite I Love Lucy, the highest or second-highest rated series on television during the three seasons Producers' Showcase was broadcast.



Awards


Presenters' Showcase received the following awards and nominations from the Academy of Television Arts & Sciences.[8]






































































Primetime Emmy Awards
Year
Category
Recipient
Outcome
1956Best Actress – Single Role

Mary Martin, Peter Pan
Won
Best Art Direction – Live Series
Otis Riggs
Won

Best Dramatic Series

Producers' Showcase
Won
Best Musical Contribution

Sammy Cahn and Jimmy Van Heusen, "Love and Marriage" (song), Our Town
Won
Best Producer – Live Series

Fred Coe
Won
Best Single Program of the Year

Peter Pan
Won
Best Actor – Single Performance

José Ferrer, Cyrano de Bergerac
Nominated
Best Actor in a Supporting Role

Cyril Ritchard, Peter Pan
Nominated
Best Actress – Single Role

Eva Marie Saint, Our Town
Nominated
Best Actress – Single Role

Jessica Tandy, The Fourposter
Nominated
Best Choreographer

Jerome Robbins, Peter Pan
Nominated
Best Director – Live Series
Clark Jones, Peter Pan
Nominated
Best Director – Live Series

Delbert Mann, Our Town
Nominated
Best Musical Contribution

Sammy Cahn and Jimmy Van Heusen, Our Town
Nominated
Best Musical Contribution

Nelson Riddle, Our Town
Nominated
Best Single Program of the Year

The Sleeping Beauty
Nominated
Best Television Adaptation
David Shaw, Our Town
Nominated
1957Best Single Performance by an Actress

Claire Trevor, Dodsworth
Won
Best Live Camera Work

Producers' Showcase
Nominated
Best Single Performance by an Actor

Fredric March, Dodsworth
Nominated


DVD releases


Video Artists International [1] has formed joint ventures with Showcase Productions, Inc. for the release of a number of Producers' Showcase programs, as well as Showcase programs from other "Golden Age of Television" series, complete with their commercial announcements, on DVD: Festival of Music (#4244), Festival of Music II (#4245), The Sleeping Beauty (#4295) and Cinderella (#4296). Although these episodes were broadcast live and in color, the kinescope process by which they were preserved is black-and-white.



References




  1. ^ Shepard, Richard F., "The Jaffes — Versatile TV Team"; The New York Times, February 3, 1957. Overview, Showcase Productions, Inc.; archived 2012-06-07 from the original at the Internet Archive. Retrieved 2013-06-14.


  2. ^ Awards, Producers' Showcase; Internet Movie Database; retrieved October 16, 2011


  3. ^ abc Hirsch, Foster, Otto Preminger: The Man Who Would Be King. New York: Alfred A. Knopf 2007. .mw-parser-output cite.citationfont-style:inherit.mw-parser-output qquotes:"""""""'""'".mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em
    ISBN 978-0-375-41373-5, pp. 227-229



  4. ^ Weiner, Ed; Editors of TV Guide (1992). The TV Guide TV Book: 40 Years of the All-Time Greatest Television Facts, Fads, Hits, and History. New York: Harper Collins. p. 118. ISBN 0-06-096914-8.CS1 maint: Extra text: authors list (link)


  5. ^ Producers' Showcase library, Showcase Productions, Inc.; archived 2012-06-07 from the original at the Internet Archive. Retrieved 2013-06-13.


  6. ^ ab Production value, Showcase Productions, Inc.; archived 2012-06-07 from the original at the Internet Archive. Retrieved 2013-06-13.


  7. ^ Shales, Tom, "The Timeless Magic of 'Peter Pan'"; The Washington Post, March 16, 1989


  8. ^ Official Primetime Emmy Awards Search; accessed October 17, 2011




External links





  • Producers' Showcase on IMDb


  • Producers' Showcase at TV.com


  • Producers' Showcase, "The Petrified Forest" at the Internet Archive

  • Showcase Productions, Inc.


  • Producers' Showcase at CVTA


  • Producers' Showcase at The Interviews: An Oral History of Television (Kirk Browning, Charles Dubin, Jack Klugman, Delbert Mann, Tad Mosel, Arthur Penn and Ellen M. Violett)









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